Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company’s objectives. Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the key role in the success and growth of any organization.
Industry has a great demand for marketing managers in today’s competitive world. This course will help opening doors of opportunities into a wide range of industries like Banking, Co-operative Credit Organizations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, several Government and Semi-Government organizations, etc.
Online Course – If you’re a professional who is looking to progress your career to the next level, discuss your study opportunities with our expert.
Business, Government and Society
Corporate Communication
Quantitative Methods
Marketing Management
Operations Management
Advertisement & sales Promotion
Product & Brand Management
Industrial Marketing
Capital Markets
International Marketing
Melcolm Institute of Professional Studies
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